Cultivating Unshakable Confidence: Your Key to Better Decisions and a Thriving Business

In today’s post and episode, I’m sharing how Unshakable Confidence is the key mindset for being successful.

It’s key to making better decisions, taking bold actions, and building your business with ease.

Confidence isn’t about being fearless; it’s about deeply trusting yourself, even when challenges arise.

We’ll explore why confidence is crucial for women in business, the connection between confidence and action, and why you might not be feeling very confident right now.

Plus, I’ll take you through four actionable steps to cultivate Unshakable Confidence so you can create a thriving business with more ease.

Why Is Confidence Crucial for Women Entrepreneurs?

Having Unshakable Confidence allows us to make quicker, bolder decisions without getting stuck in self-doubt, analysis paralysis, or procrastination.

It helps us:

• Lead ourselves and our teams forward, even when the path isn’t clear (spoiler: it’s rarely clear).

• Take calculated risks, knowing that even if we don’t get the result we intended, we’ll learn something valuable to guide us forward.

But here’s the thing:

You can’t wait to feel confident before taking action.

Confidence is cultivated through action-taking. Small steps build confidence, which then helps you take even bolder steps.

Why you’re not feeling confident right now

I believe that we came into this world as bright, light-filled souls, excited about the human experience. But very quickly, we’re conditioned to “stay in the box.”

“Don’t say that.”

“Don’t wear that.”

“Sit still. Shut up.”

We learn to conform to fit in, avoid rejection, and stay “safe.”

This programming gets stored in our subconscious, and as we grow, it shapes the way we make decisions—often based on fear, scarcity, and lack.

When we act from this place and don’t get the results we want, we lose confidence.

And the cycle continues:

Fear → Inaction or misaligned action → Undesirable results → More self-doubt.

If you’re trying to create something new—like a thriving business or the expansive life you dream about—you’re working against this outdated programming, which can feel like paddling up the waterfall!

Four steps to cultivate Unshakable Confidence

Here’s how to start breaking the cycle and gain Unshakable Confidence:

1. Acknowledge the Fear

Think of one business goal you’ve been avoiding.

Got it?

Commit to taking one small step toward it in the next week.

Now, ask yourself: What’s stopping me from taking action?

Is it fear of failure?

Fear of judgment?

Fear of not being good enough?
These fears often hide under feelings of overwhelm, confusion, or busyness. Recognize the fear, acknowledge it with compassion, and tell it:

"I see you. Thank you for trying to protect me, but I’m taking action anyway."

2. Identify and Reframe Limiting Beliefs

Limiting beliefs are often the root of inaction.

If you’re asking yourself “How do I overcome limiting beliefs?” don’t worry, I’ve got you covered!

Here’s an exercise to uncover yours:

Finish this sentence:
"I would take action toward this goal, but..."

Whatever comes up is your limiting belief.

Now, reframe it using possibility language.

For example:

• Limiting Belief: "I don’t have enough time."

• Reframed Belief: "It’s possible for me to carve out time for this goal."

Or:

• Limiting Belief: "No one will pay me for my services."

• Reframed Belief: "It’s possible people will see the value in my services and pay a premium."

This simple shift opens your mind to new ideas and possibilities.

Download my guide to Identifying and Reframing Limiting Beliefs

Discover what's really holding you back with the Identifying and Reframing Limiting Beliefs workbook.

You’ll uncover hidden beliefs, challenge them with fresh perspectives, and reframe them into empowering thoughts that support your growth.

Plus, you’ll get simple steps to take action on your new mindset right away.

It’s your guide to breaking through self-doubt and stepping into your next level of success!

3. Take Small, Consistent Actions

Confidence grows through consistent action. Start keeping a daily wins journal—a simple notebook where you write down three things you accomplished each day.

They don’t have to be big wins. Celebrate any action, especially the scary ones.

4. Celebrate Yourself

Whether your action results in a win or a learning opportunity, celebrate it!

I used to beat myself up for everything I didn’t do.

Now, I celebrate myself daily—for tackling scary tasks, pushing out of my comfort zone, or even just crossing things off my to-do list.

Celebration shifts your energy and builds momentum, helping you stay aligned with your goals.

Confidence Is Your Superpower

Building Unshakable Confidence helps you stretch, expand, and create a business you love.

It empowers you to:

• Launch a new offer.

• Raise your prices.

• Pitch to your dream clients.

Confidence also helps you navigate uncertainty, adapt to change, and keep moving forward, no matter the challenges.

Cultivating confidence so you can make your next bold move

Confidence isn’t something you’re born with—it’s something you cultivate. Acknowledge your fears, shift your limiting beliefs, and take small steps every day.